D'oros
Da Lat Elegance Unveiled
Overview
This hypothetical packaging design project for D'oros is created to celebrate my favorite southern Vietnam city, Da Lat, known as the City of Eternal Spring. The design draws inspiration from the rich cultural blend of East and West that has shaped the region, particularly the royal art from the late 18th to early 19th centuries. By incorporating ornamental and organic curves, the packaging embodies the city’s romantic and dreamy atmosphere. The design highlights the top-quality grapes grown in Da Lat’s ideal conditions, aiming to make a lasting impression as D'oros looks to expand into the European and North American markets.
My Role
- Graphic Design
- Illustrator
- Concept Development
Typeface
- Semplicita Pro
- ITC Berkeley Oldstyle Std
- Helvetica Neue
Personality
- Elegant
- Sophisticated
- Refined
- Harmonious
Moodboard
The moodboard process for this project focused on blending traditional elements with a modern sensibility. I incorporated ornamental patterns and organic curves inspired by late 18th to early 19th-century Vietnamese royal art, reflecting the cultural richness of Da Lat. Earthy colors, such as deep greens, warm browns, and muted golds, were carefully selected to evoke the natural beauty of the region's landscapes and vineyards. This combination of tradition and nature creates a harmonious visual foundation that captures the essence of Da Lat's charm and the premium quality of D'oros wine.
Logo Making
The logo design is entirely typographic, using a clean, modern serif typeface to convey elegance and sophistication. The simplicity of the typeface emphasizes clarity and timelessness, balancing tradition with a fresh, contemporary feel for the brand.
Handcrafted Label Illustrations
The labels feature traditional illustrations that enhance the elegance and handcrafted quality of the D'oros brand. These detailed designs, inspired by Vietnamese royal art, add a touch of heritage and artistry to the packaging. The illustrations not only elevate the visual appeal but also reinforce the brand's commitment to fine craftsmanship, creating a strong connection between the product and its cultural roots while maintaining a premium, sophisticated look.
Comprehensive Packaging Design
The comprehensive packaging design for D'oros includes the label with traditional illustrations and nutrition facts to provide transparency about the brand, a feature not typically found on wine labels. In addition, paper wrap, single and double gift bags, and a tube for the bottle are also designed to complement the packaging. Each element enhances the premium feel of the brand, ensuring a cohesive and sophisticated presentation from every angle.
